Product Design
Designing digital products that solve real problems. From interface design and user experience to interactive prototypes and scalable design systems, every aspect is built for usability and impact.
Product Design
Designing digital products that solve real problems. From interface design and user experience to interactive prototypes and scalable design systems, every aspect is built for usability and impact.
Designing digital products that solve real problems. From interface design and user experience to interactive prototypes and scalable design systems, every aspect is built for usability and impact.
WHAT THE PROCESS
LOOKS LIKE
An overview of the key phases in the product design process and what to expect. Whether it's an idea from scratch, a full product overhaul, a targeted feature enhancement, or a refined interface experience, the approach is tailored to your specific requirements.
01
Establishing Needs
Before designing, it’s essential to define the problem. Whether building from scratch or refining an existing product, this phase clarifies what needs to be done, why, and for whom. Understanding the broader business goals and user pain points ensures that design decisions align with both impact and feasibility.
OUTCOMES
USER & MARKET RESEARCH
JOURNEY MAPPING
COMPETITIVE ANALYSIS
PRODUCT STRATEGY
FEATURE ROADMAP
02
Product Vision
Mapping out the foundation of the product, including its structure, core features, and how users will interact with it. This step ensures clarity before design begins. Establishing a clear framework at this stage reduces complexity later, making iteration and scaling more efficient.
OUTCOMES
FEATURE PRIORITIZATION
INTERACTION MAPPING
DATA MODEL & SYSTEM LOGIC
UX CONCEPTING
03
Interaction Design
Bringing the product to life through interface design and interactive behaviors. This phase focuses on usability, clarity, and system scalability while ensuring every interaction feels intuitive. Rather than just creating static screens, this step defines how users engage with the product across different touchpoints.
OUTCOMES
UI & INTERACTION PATTERNS
MICRO-INTERACTION DESIGN
USABILITY TESTING
ACCESSIBILITY DESIGN
04
Product Validation
Ensuring the product is both functional and effective goes beyond just handing off design files. This phase focuses on validating the design through real user interactions, identifying pain points, and refining key features before launch. Collaboration with developers helps maintain design integrity, while live testing ensures the product performs as intended in real-world scenarios.
OUTCOMES
DEVELOPER COLLABORATION
DESIGN INTENT REVIEW
FUNCTIONAL PROTOTYPE
LIVE USER TESTING
PRODUCT REFINEMENTS
WHAT THE PROCESS
LOOKS LIKE
An overview of the key phases in the product design process and what to expect. Whether it's an idea from scratch, a full product overhaul, a targeted feature enhancement, or a refined interface experience, the approach is tailored to your specific requirements.
01
Establishing Needs
Before designing, it’s essential to define the problem. Whether building from scratch or refining an existing product, this phase clarifies what needs to be done, why, and for whom. Understanding the broader business goals and user pain points ensures that design decisions align with both impact and feasibility.
OUTCOMES
USER & MARKET RESEARCH
JOURNEY MAPPING
COMPETITIVE ANALYSIS
PRODUCT STRATEGY
FEATURE ROADMAP
02
Product Vision
Mapping out the foundation of the product, including its structure, core features, and how users will interact with it. This step ensures clarity before design begins. Establishing a clear framework at this stage reduces complexity later, making iteration and scaling more efficient.
OUTCOMES
FEATURE PRIORITIZATION
INTERACTION MAPPING
DATA MODEL & SYSTEM LOGIC
UX CONCEPTING
03
Interaction Design
Bringing the product to life through interface design and interactive behaviors. This phase focuses on usability, clarity, and system scalability while ensuring every interaction feels intuitive. Rather than just creating static screens, this step defines how users engage with the product across different touchpoints.
OUTCOMES
UI & INTERACTION PATTERNS
MICRO-INTERACTION DESIGN
USABILITY TESTING
ACCESSIBILITY DESIGN
04
Product Validation
Ensuring the product is both functional and effective goes beyond just handing off design files. This phase focuses on validating the design through real user interactions, identifying pain points, and refining key features before launch. Collaboration with developers helps maintain design integrity, while live testing ensures the product performs as intended in real-world scenarios.
OUTCOMES
DEVELOPER COLLABORATION
DESIGN INTENT REVIEW
FUNCTIONAL PROTOTYPE
LIVE USER TESTING
PRODUCT REFINEMENTS
WHAT THE PROCESS
LOOKS LIKE
An overview of the key phases in the product design process and what to expect. Whether it's an idea from scratch, a full product overhaul, a targeted feature enhancement, or a refined interface experience, the approach is tailored to your specific requirements.
01
Discovery
Before designing, it’s essential to define the problem. Whether building from scratch or refining an existing product, this phase clarifies what needs to be done, why, and for whom. Understanding the broader business goals and user pain points ensures that design decisions align with both impact and feasibility.
OUTCOMES
USER & MARKET RESEARCH
JOURNEY MAPPING
COMPETITIVE ANALYSIS
PRODUCT STRATEGY
FEATURE ROADMAP
02
Product Vision
Mapping out the foundation of the product, including its structure, core features, and how users will interact with it. This step ensures clarity before design begins. Establishing a clear framework at this stage reduces complexity later, making iteration and scaling more efficient.
OUTCOMES
FEATURE PRIORITIZATION
INTERACTION MAPPING
DATA MODEL & SYSTEM LOGIC
UX CONCEPTING
03
Interaction Design
Bringing the product to life through interface design and interactive behaviors. This phase focuses on usability, clarity, and system scalability while ensuring every interaction feels intuitive. Rather than just creating static screens, this step defines how users engage with the product across different touchpoints.
OUTCOMES
UI & INTERACTION PATTERNS
MICRO-INTERACTION DESIGN
USABILITY TESTING
ACCESSIBILITY DESIGN
04
Product Validation
Ensuring the product is both functional and effective goes beyond just handing off design files. This phase focuses on validating the design through real user interactions, identifying pain points, and refining key features before launch. Collaboration with developers helps maintain design integrity, while live testing ensures the product performs as intended in real-world scenarios.
OUTCOMES
DEVELOPER COLLABORATION
DESIGN INTENT REVIEW
FUNCTIONAL PROTOTYPE
LIVE USER TESTING
PRODUCT REFINEMENTS
REACH OUT
All work © East Digital Design 2018-25. All rights reserved East Digital Design LLC, Registered in Tennessee, United States
REACH OUT
All work © East Digital Design 2018-25. All rights reserved East Digital Design LLC, Registered in Tennessee, United States
REACH OUT
All work © East Digital Design 2018-25. All rights reserved East Digital Design LLC, Registered in Tennessee, United States
